There is a revelatory moment in the movie “Google and the World Brain” that is excruciating and fascinating. In the mountains above Barcelona, Spain, Father Damià Roure, library director of the ancient Monastery of Montserrat, shows us one of 23,400 books in his library digitised by Google.
“This was a way of spreading our culture. It gives us great satisfaction that they are available to everybody,” he says as he slowly turns the pages of a 16th century prayer book. The interviewer’s rejoinder is sharp:
‘”Google didn’t pay you to scan your books. Was that fair? What if someone turns this all into a business and makes a profit?”
Father Roure’s lips move; no sound emerges. He bites his lower lip. His chin dimples. His head shakes quickly back and forth and his shoulders take a dip. Still no sound.
“Perhaps the question is too difficult?” says the interviewer.
And so it is. If Father Roure failed to consider that this might be exploitation, instead of charity, then we are all a bit like Father Roure. Are G-mail, YouTube, Picasa, and Android all something for nothing? Is there such a thing as a free lunch after all?
Digital technology has turned traditional notions of value on their head as surely as printing multiplied the power of the written word, or steam trains moved passengers faster than horse-drawn carriages. Ben Lewis, director of the film, says the out-of-print books that are a focus of his film had virtually no value before. But in the new digital economy they are highly valuable, just like Montserrat’s prayer books.
Lewis explores how Google is trying to exploit this value before everyone else wakes up. I once spent time as a Reuters journalist working on the story of the Google books settlement, yet Lewis’s film had new things to teach me.
At the same time that a new Hollywood comedy about Google is being released with great hullabaloo, Lewis cannot get his film distributed in the United States, even though it was a BBC production and exhibited at the Sundance Film Festival.
It would make us question Google’s values, and the value of data we give up willingly every day.
www.googleandtheworldbrain.com (Disclosure: One of my clients actively opposes Google business practices which have been identified by the European Commission as anti-competitive; I work on this case)
The Mobile World Congress 2013 in Barcelona attracted 72,000 visitors in February. Even with eight airplane hanger-sized buildings the Congress felt busy as central station at rush hour. Nokia, Samsung and other big players had elaborate temporary buildings within the hangers. Apple and Google stayed away. Mozilla created a buzz with its new mobile operating system, modeled on the Firefox browser and meant to compete with Android. I tried a small, full-function ZTE smart phone running the Mozilla OS and found it smooth and intuitive. Telefonica will sell it in Brazil for €60 to €75 ($80 to $100), and that seems to be without a contract. Europe comes later.
After two-and-a-half days working for my client I took a few hours to wander around. Tucked away in the far recesses of the cavernous buildings were quirky gems, like tiny solar cell arrays that charge an iPhone 50 percent in six hours, Chinese knock-offs of Samsung phones one generation behind and a whole lot cheaper, and a flamenco dancer in full regalia dancing for a well-known chip maker (not precisely sure of the connection, but it was entertaining). Between the buildings I sat in the driver’s seat of a modified Ford, let go of the steering wheel, and it parked itself.
One of my favourite finds was a Korean company displaying tiny add-ons for Samsung and iPhone mobiles, none much larger than bud earphones. One is the A-Scan portable breathalyzer, which plugs into the headphone jack. Blow gently and it displays your blood alcohol level. Mine was zero until I took a sip of the excellent Catalan wine they provided, and then it shot up to levels that would have prohibited me from parking the Ford.
The iLucir portable body fat analyzer requires you enter your height and weight into the phone. Pinch the left side with your left thumb and forefinger, do the same on the right, and your body fat-to-weight ratio pops up. What did it show? I’d better head to the gym more often.
TWO ADOPTERS, EARLY AND LATE, LIKE NEW PORTABLE WIFI DEVICE
This is the story of an early adopter of new technology from the city and a late adopter from the country, who both wound up buying the same technology within months of each other. That technology, known as MiFi, is so new that at this writing in July, 2010, many Western European countries don’t yet sell it. It is available in the United States and Britain. Both the early and late adapters found it compelling, for reasons that will become obvious.
Matt has a small company in the San Francisco area, Taylor Street Production LLC. He literally works in green fields, creating temporary infrastructure in a very short time. His company’s crew can speedily erect a huge stage for a rock concert in Golden Gate Park, complete with speakers and video, then load the bands’ instruments in and out as acts change. In such an environment, the latest computer and electronic technology is the rule. And so it was with MiFi.
“As soon as I read about it, I ordered one – because I immediately recognized how useful it would be for me. I grabbed it early because it was such a powerful tool for my needs,” Matt said.
Matt could arrive at a site and within minutes a WiFi network existed for his key staff. It was important that this happen smoothly, because there are hassles enough attending to the hundreds of details involved in creating a music festival site in a matter of hours or days.
Before going any further, I’d best define MiFi, which is a little plastic box that converts a mobile phone signal into a WiFi signal. MiFi is the trademarked name for the device, made by Novatel Wireless of San Diego, California, trading as NVTL on the NASDAQ stock market.
The MiFi box, which measures 90 mm by 60 mm by 9 mm (3.5 inches by 2.3 inches by 0.35 inches), squeezes in a mobile phone radio, a modem, and the WiFi radio. The WiFi network can connect to several computers, just like the WiFi network you may be using now to read this piece. You can also choose to connect it by wire to your laptop. This tiny package, so simple it is operated by a single button that lights up, propelled Novatel Wireless to fame in little more than a year. More about it on Wikipedia here.
MiFi is starting to get competition in the United States from some Sony laptops that have the same capability built in, and from the Palm Pre and Palm Pixi smart phones. Not all reviewers are enthusiastic about the Palm, but more competitors are sure to follow .
To continue the narrative:
Peter leads a life quite different from that of Matt. Peter is a late adopter who likes to do everything himself. He lives in an isolated area more than 150 miles from San Francisco and 20 miles from the nearest town. He constructed his own house and built his own water, electric, and sewage systems. He has no mortgage, and does not like to pay utility companies or buy new technology. For years he would not get a telephone, and after relenting on that he resisted satellite TV. He and his wife had no cell phone until his mother gave them one as a gift. He said he had no need for a computer, but once his wife forced the issue and got one Peter found he did need it. He particularly loved his access to the Internet, via dial-up.
There is a price to pay for living in a beautiful piece of near-wilderness. As dial-up Internet became increasingly outdated, Peter’s wife became more and more unhappy. Her narrow Internet pipe became clogged with family pictures of weddings and new babies that she couldn’t see, nor could she easily surf company Websites, read the news or use social media. There was no easy solution. ADSL from the telephone company’s central office in town faded long before reaching them, there was no cable, and satellite Internet was pricey.
Peter juggled his priorities and paid hundreds of dollars for a microwave transmitter. When the transmitter proved too puny to reach a distant mountain that beamed the Internet, Peter decided to spend around $700 for a heavy duty microwave transmitter. New problems cropped up. A microwave dish would turn their deck into a barbecue, slowly cooking people as they admired the sun setting over the mountains. That could be solved by moving the dish, but ditches would have to be dug and a cable buried. Line of sight to the mountain could be improved if Peter cut down several 30-meter (100-foot) Douglas Fir trees. Finally, the escalating complexity and cost of high-speed Internet became so prohibitive that Peter put the project on ice, to the consternation of his wife.
At that point, someone suggested MiFi. Peter did not hesitate long, because his wife’s unhappiness spurred him to overcome his technophobia. He purchased a MiFi and found he had instant high-speed Internet – fast enough to do most things, although video was unacceptably choppy — that worked for his household, including guests.
“It’s no bigger than a deck of cards. I have no other receiver of any kind. It just works,” Peter told me.
Matt is my son. Peter is my brother. I was the one who lugged a suitcase full of wire years ago to help install the first phone in Peter’s house. And I was the bridge who told Peter about Matt’s MiFi. His wife is still grateful.
Now I want one of these devices in Belgium, where I live. The phone stores don’t know what they are and they are not distributed here yet. Novatel Wireless has agreed to send me one to review. I will be responsible for all subscription fees to the phone company. I will let you know if the GSM Europe version works as well here as the CDMA version works in the U.S.
Addendum, August: OK, I’ve gotten a MiFi. It was easy to configure for WiFi. But I had trouble with the direct connection. It turned out the culprit was not the box, but the local mobile phone company, Proximus. I needed the proximus password, which turned out to be internet.proximus.be. For a complete list see here. (In case that link is broken I’ve put a post on this blog). After that, it was all easy.
Addendum 2, September: OK, I am adding this at the Brussels airport. It has enough power in WiFi mode to run a video of Peaches singing “Talk to Me” while I am writing and inserting this. The video doesn’t stutter at all. I also watched political videos on the Washington Post site.